Open Brolly

Web 2.0 Cluster Marketing Specialists

David Shepheard moves on

Open Brolly would like to wish one of its earliest (we nearly said oldest) clients the very best of luck.

David Shepheard, who we first met in his role in Bristol Film, will leave South West Screen at the end of December to head out to the Middle East to set up a new Film Commission in Abu Dhabi.

We’re grateful for David’s input into MovieSite, which has contributed to its position as an industry leading product.

Congratulations - and keep in touch.

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Saved Lists: More New MovieSite Functionality

By the end of this week we will be adding Saved Lists to MovieSite’s backoffice system, across all the major modules, writes David Sim. 

MovieSite has for some years supported the concept of lists - for example creating a list of locations which can then be mapped, emailed or turned into a location brochure.

We are now extending this concept by allowing these lists to be permanently saved. The functionality will be available by the end of this week as a beta test, with full support being available with the release of version 2. 

How It Works

1) Create a list as normal

2) On the list page: at the bottom of the list enter a unique description of the list and save it.

3) At any point in the future, go to the saved list at the bottom of the list page and add it to the current, live list. 

Examples of Saved Lists in Practice

Here are some quick examples of how the saved list functionality may be useful.

Production Guide and Contacts

Thirty members of the industry attend an event. Twenty five members of the industry attend another event. They are added to two separate Moviesite saved lists as a permanent reminder of who attended the event. When a third event comes up, following on from the two previous events, both saved lists are retrieved into the current, live list and an email is sent to all the previous attendees alerting them to the new event. MovieSite automatically removes duplicates caused by people attending both previous events. 

Locations

A number of locations have been identified as requiring new photography. The MovieSite user creates a list of locations and saves the list. Nearer the time, the saved list is retrieved and the location owners are emailed to alert them that a photographer will be coming soon. A week later, the saved list is retrieved again and a brochure is created of the locations the photographer will have to visit. Once the photographer has completed his work, the list can be used yet again as a quick way of going into each location record to add the new photographs.

Projects

A list of projects which are to be followed up by questionnaire are added to a list, then saved for future correspondence about the results of the study. 

So how will you use saved lists?

Give them a try and add a comment below. Please share any ideas you have on how saved lists might be useful, which could benefit other users.

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Cineposium 2008 - New Zealand and Tourism Portals

We are excited by this year’s Cineposium agenda, writes Geoff Wilcock.

The key areas we have sought to understand are there:

  1. Film-induced tourism
  2. Regional collaboration
  3. Co-production
  4. Demonstrating value
  5. Marketing of agencies and offices.

By definition, film tourism is likely to be delivered through a portal and so I’ve been doing a lot of desktop research recently on tourism portals. It has led me to understand the value of Destination Management Organisations (DMOs). DMOs are essentially formed by tourism businesses in an area (sometimes with public sector support) whereas, all too often, a portal is setup from the top down.

It is impossible to stimulate the involvement and commitment of front-line tourism businesses from the top. The best approach is to give them the means to work towards a common goal. Even in the unlikely event a central portal raises world awareness it cannot sustain dealing with it. The market always wins in the long run; unless it makes sense for tourism businesses to get involved it is not sustainable from the centre. My example of how not to do it is www.visiteurope.com!

My message is borne of experience from when we first set up web sites and Intranets over thirteen years ago. You have to empower those involved to help create something worthwhile. Otherwise, it eventually runs out of steam.

Does anyone know of any web sites / portals in that category?

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Upcoming Film Tourism Events

Its good to see such a strong response by the AFCI to film tourism at this years Cineposium in Wellington, New Zealand.

We have been working on developing a film tourism business model that will work for our clients and ourselves. Its slow progress working out the up and downs of options but we think we are getting there.

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